The Brew Blog

Competition coffee is different. It's a specific, narrow, and verifiable claim: a coffee — or a roaster — that has been judged by a professional panel of judges.

For coffee enthusiasts, a good way to think about the landscape is this: coffee competitions are a set of lenses. Each one shows you something useful, but not everything.

The best coffees in the world never make it into mainstream channels. Instead, they operate in an entirely different marketplace.

We don’t sell mass-produced coffee and only specialize in coffees that have been recognized nationally and internationally as being of superb quality. But, even mass-produced coffees had small beginnings. Because of this we wanted to look at the history of coffee, its remarkable spread through the world and how to help people avoid bad coffee in the future.