• coffee cupping with person taking notes on flavors

    What Are Coffee Flavor Profiles and Why Do They Matter?

    For specialty coffee, flavor profiles are a defining characteristic that set exceptional coffee apart from the ordinary.
  • Roaster Spotlight: Old Soul from Sacramento, CA

    Roaster Spotlight: Old Soul from Sacramento, CA

    For this next installment of our Roaster Spotlight series, we caught up with Jason Griest from Old Soul Coffee Roasters, in Sacramento, CA. Old Soul have won numerous awards and AWC subscribers will get a taste of their artistry in September! :-) 
  • The Significance of Acidity in Coffee

    The Significance of Acidity in Coffee

    Coffee owes much of its complexity to a quality that might surprise some: acidity. Acidity is a nuanced attribute that contributes significantly to the overall flavor profile, balance, and vibrancy of the brew.
  • What Is Specialty Coffee? Your Guide.

    What Is Specialty Coffee? Your Guide.

    What exactly sets specialty and award-winning coffees apart from their peers? We'll delve into the nuances of specialty coffee, exploring its origins, characteristics, and what makes it a beloved choice for discerning coffee lovers.
  • Coffee Tasting Notes: A Guide on How to Taste Coffee

    Coffee Tasting Notes: A Guide on How to Taste Coffee

    In this comprehensive guide, we will delve into the world of coffee tasting notes, exploring the diverse flavors that coffee beans can offer and providing a step-by-step guide on how to taste coffee like a seasoned connoisseur.